The ap brand
ap stands for suspension solutions that offer exactly what you need: noticeably more driving fun, high quality with cutting-edge technology, and excellent value for the money. As a brand of KW automotive, you benefit from the expertise and technologies of one of the world’s leading suspension specialists. No matter whether you’re looking to replace your shock absorbers or achieve the lowest possible ride height.
This is Us
ap has been an official part of KW automotive since 2019 and has since evolved from a traditional provider of sports and coilover suspensions into an independent suspension brand specializing in aftermarket replacement parts and suspension tuning.
2019
We become part of KW automotive
With its official merger with KW automotive, ap gains access to the technological and manufacturing expertise of one of the world's leading suspension specialists. The foundation has been laid.
2026
New Brand Direction, New Approach
In 2026, ap will be reimagined: a new logo, a new look, and a new tagline, “You deserve more.” Our portfolio is expanding beyond traditional suspension tuning to reach new target groups with OEM replacement parts, leveling solutions, and performance upgrades.
Six Good Reasons to Choose ap
Technology from KW
As a customer of a KW automotive brand, you benefit from years of technology transfer from one of the leading suspension specialists. You can feel the difference in every ap product.
Consistently high quality
We develop and manufacture our products under the KW automotive umbrella. This ensures consistently high quality and reliable availability for you
The Right Solution at Your Fingertips
From 1:1 OEM replacements to leveling kits and coilover suspensions. Our product lineup is organized logically so you can quickly find the right product for your vehicle.
Install it and hit the road
ap products are easy to install and work reliably. For peace of mind from the very first kilometer after installation.
Great Value for the Price
Better quality, more driving fun, a more engaging driving experience—all at an attractive entry-level price. Here, the brand promise rings true once again: You deserve more.
Easy Ordering
Whether it's suspension lowering kits from our online store or OEM replacement parts through your repair shop: You can get them wherever it's most convenient for you.
YOUR CAREER AT KW AUTOMOTIVE
ap is part of KW automotive. Are you not only looking for suspension and shock absorber solutions for your car, but also want to get directly involved? Then check out our job listings.
Questions? We're Here For You
Do you have questions about our products, your vehicle, or your order? Our team will be happy to help you.